2024 has arrived, bringing with it an explosion of travel-related searches. We eagerly awaited these speculations and predictions to compile a comprehensive list, considering which ones align best with Gondwana Brasil. As a result, we’ve selected nine tourism trends that are connected with the itineraries we can offer to your clients in Brazil and are well-suited to the preferences of travelers.
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Content Summary
Diversity and Representation
Greenhouse gas emissions, energy composition and usage, freshwater utilization, and other natural resource parameters are vital to understanding the impact of travel. Travelers can now actively reduce their impact by seeking tangible and practical information, as indicated by data from the HBX Group. In 2024, more people are looking for eco-friendly options when choosing a travel provider or destination. We aim to provide more information on sustainable travel to our clients.
Sustainability is also a significant topic according to a study by Visa, involving Mexicans and Brazilians. The report, titled “Global Travel Trends for 2024,” notes that consumers are increasingly opting for eco-friendly travel. “The majority of surveyed Mexicans (85%) will choose eco-friendly travel if it is available at an equal or lower price than alternative options, while 71% of Brazilians are very interested in eco-friendly options,” the study states. Mexican and Brazilian travelers associate sustainable travel with accommodations implementing sustainability measures (30% and 31%), avoiding the use of disposable plastic while traveling (25% and 30%), and opting for energy-efficient transportation (25% and 26%).
This topic also appeared in PhocusWire’s Top Travel Industry Predictions for 2024, developed by Phocuswright, one of the world’s most respected travel research authorities.
Talk is not enough: it's necessary to show
According to Condé Nast Traveler’s list of “The Biggest Travel Trends to Expect in 2024,” the idea is for eco-friendly accommodations to increasingly show visitors behind the scenes to prove – not just tell – that they are sustainable. This goes beyond observing solar panels or composting; it involves experiential tours that help understand why supporting socio-economic improvement through tourism is essential. Brazil has such initiatives, and we can suggest excellent partners for your clients’ itineraries.
Experiences dictate travels
From sports to shopping, travel reservations related to experiences are expected to increase in 2024, according to travel trends identified by HBX Group, a leading player in the B2B ecosystem in the TravelTech space. The research shows that with the Olympics, an increase in travel to Paris is expected, while football fans are likely to head to Euro 2024 in Germany. Here at Gondwana, for example, we offer an immersive experience in the Brazilian Carnival, one of the most desired, as well as various other experiences in nature and traditional communities. From short to longer durations, carefully chosen authentic experiences provide more legitimacy, personalization, and exclusivity to itineraries.
“Based on a recent survey we did of global travel providers across Australia, Italy, Japan and South Africa, we uncovered that travelers are increasingly foregoing conventional, ‘off the shelf’ vacations in favor of personalized trips that deliver unique experiences, often off the beaten track – so-called ‘experiential travel’,” says Colin Smyth, Vice President and General Manager at Flywire, for PhocusWire’s survey.
Travelers want personalization and surprise
According to the same PhocusWire analysis, people want increasingly personalized itineraries. “They will also expect more personalized travel options that make their planning process less fragmented and more flexible, in case their plans change,” says Nils Chrestin, Chief Financial Officer at GetYourGuide. According to a Booking.com survey of over 27,000 travelers from 33 countries and territories, more than half of them want to book a surprise trip where everything, including the destination, remains unknown until arrival.
Here at Gondwana, we offer this advantage: personalized itineraries designed exclusively for the needs and desires of your clients, so they have zero worries, just arrive and be surprised by an authentic Brazil. Remember to always get in touch with our team of consultants to assess the possibilities.
Preference for private groups
This ties into the previous point: the preference for private groups. According to Condé Nast Traveler’s “The Biggest Travel Trends to Expect in 2024,” the post-pandemic desire to gather friends or family and embark on a shared vacation experience continues this year. People appreciate the benefits and savor the moment, regardless of the profile: from multigenerational family groups to people over 50 and those with longstanding friendships.
Hot planet, urgent refreshment
With global temperatures rising, one of the tourism trends is that people seek cooler destinations to escape the heat, according to Booking.com’s research. About 75% of travelers claim that being close to the water brings an immediate sense of relaxation – something abundant in Brazil. In addition, guests are looking for a refreshing retreat with outdoor areas combined with excellent infrastructure.
Conscious admirers of aesthetics
Speaking of infrastructure, one of the insights from the same study concerns aesthetics combined with sustainability, as mentioned at the beginning of the text. In 2024, sustainability and style intersect, with travelers seeking more sustainable accommodations. Booking.com’s survey shows that 73% of guests are more likely to choose a property with sustainable practices and experiences to offer.
Silence is appreciated and valued
In an era of overstimulation, with many city noises and screens at all times, silence is one of the travel needs in 2024. Offering an opportunity to restore and restart, silent travel represents a more mindful model. Activities and options include meditation practices – one of the increasingly popular wellness tourism trends – secluded natural resorts, sleep retreats, quiet hotels, silent walking tours, among others. This topic aligns well with many destinations suggested by Gondwana, especially those in nature.
"Wild" meals
Condé Nast Traveler also mentioned the search for culinary experiences in natural settings, incorporating local and foraged ingredients. Some options, like those we have in Brazil, are made by communities, characterizing one of the Community-Based Tourism (CBT) strands, contributing to the income generation of these people and to local tourism, while keeping tradition and culture alive.
Full research reports show many other predictions and tourism trends, but we made this meticulous selection based on our values and the potential of Brazil. Yes, Brazil is everything you imagine and more. Send us a message and offer your customers the best of destinations.
